We’ve all heard of the recipe maven Betty Crocker but few of us know that she is an invention of department head Sam Gale of the Saturday Evening Post which ran jigsaw puzzle contest in 1921 and offered a Gold Medal Pincushion to the contestants who managed to unscrabble the puzzle. When 30,000 people sent in their entry, the staffers at the newspaper did not want to sign a man’s name to their correspondence with the contestants. That is why Sam Gable chose Betty because the name sounds friendly and as last name he came up with Crocker to honor the outgoing director W. G. Crocker.
Radio made Betty Crocker famous. In 1920 only 5000 homes had one which changed to 2.5 million in 1924. Betty, who was portrait by several different woman, was an expert on recipes, marriage counseling, financial advice and patriotic cheerleading. Her baking tips garnerd 7,000 letters a day. In 19445 she was named the second most popular woman, next to Eleanor Roosevelt. Betty’s best selling cookbook has sold over 30 million copies since it was published in 1950. She is always dressed in red and white and her image changes to keep up with the times. In 1996 she was painted by John Stuart Ingle who incorporated a digital composite of 75 diverse essay-contest winners. Not bad for a woman who was conceived as part of a contest.
THERE IS NO FAILURE, ONLY A DELAY IN RESULTS. (HELEN HADSELL)